ZIM Customers to participate in planning and designing ZIM’s digital tools
As ZIM moves forward with the development and implementation of new digital tools, the Company is embarking on an innovative new concept, Powered by Our Customers, which will become the new standard for all future ZIM digital applications, the company said in its release.
Taking ZIM’s personal touch and customer-oriented approach to the next level, Powered by Our Customers is all about inviting customers to take an active part in designing and influencing ZIM’s Service Experience – For Customers By Customers!
As part of the new methodology, ZIM is creating a customers’ panel of “Influencers”. The panel members will assist in decision-making related to ZIM’s digital services. Customers and partners have already been approached and invited to become Influencers. In about a month, they will begin to receive short questionnaires about their preferences regarding upcoming ZIM digital tools. As an example, the development and features of the new ZIM mobile application will be guided by the Influencers’ preferences.
Recognizing the huge importance of end-users’ input in creating top-notch customer experience, ZIM has decided to integrate this customer-oriented approach as part of its new vision – Innovative Shipping Dedicated to You.